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B2B SaaS Demand Generation 2021: Is Telemarketing Dead?
Only 42% of Executives Have an Office Phone in 2021
B2B SaaS demand generation is tough. Sales teams rely upon marketing to provide leads for over half of their opportunities. Unless you are lucky enough to have an award-winning solution that sells itself like the mythical product-led growth companies (Slack, Dropbox, and Expensify), you have to grind it out like everyone else. Marketing teams use a portfolio of tactics to drive new leads — content marketing, pay-per-click advertising, LinkedIn ads, email blasts, and webinars. Most SaaS companies use teams of sales development reps to do outbound prospecting as well. In 2021 is outbound telemarketing for lead generation dead?
SaaS Demand Generation in 2021
In 2021 The Bridge Group, Sales Hacker, and Modern Sales Pros partnered to conduct a study on SaaS sales enablement. You can download the entire report here for free. The survey included responses from:
