Do Blog Spam Comments Actually Make Money?

Surprisingly, the answer is yes

John Mecke
6 min readMar 14, 2022


I have been blogging since 2008. My blog,, is a modest success. It gets about 50,000 visits a year. I have several articles that rank on page 1 of Google. I have always been curious why I get so many spam comments. My blog is a WordPress site and I use the Akismet plugin to automatically quarantine spam comments. To date, it has caught 18,963 spam comments. I wondered if Do Blog Spam Comments Actually Make Money?

In this article, we’ll cover:

  • The History of Internet Spam
  • The Scale of Spam
  • Academic Research on Spam Profitability
  • How Do Spammers Make Money from Blog Comments?
  • How Do Spammers Post Millions of Spam Blog Comments?
  • Examples of Blog Spam Comments

The History of Internet Spam

On 1 May 1978, Gary Thuerk, a go-getting marketing man employed by the Digital Equipment Corporation (DEC) thought that it would be a good idea to let Arpanet researchers on the west coast know that DEC had successfully incorporated the network’s protocols directly into the company’s DEC-20 and TOPS-20 operating systems So Thuerk located a printed copy of Arpanet email addresses, gave it to a secretary and requested that she dispatch the message using the SNDMSG email program. As pointed out by John Naughton in The Guardian:

The message read, in part:

‘Digital will be giving a product presentation of the newest members of the DECsystem-20 family; the DECsystem-2020, 2020T, 2060, and 2060T. The DECsystem-20 family of computers has evolved from the Tenex operating system and the DECsystem-10 (PDP-10) computer architecture. Both the DECsystem-2060T and 2020T offer full Arpanet support under the Tops-20 operating system … We invite you to come see the 2020 and hear about the DECsystem-20 family at the two product presentations we will be giving in California this month …’

Reactions to the message were pretty negative. For one thing, it contravened Arpanet rules — which stipulated that the network could not be used for commercial purposes. And it was…



John Mecke

John has over 25 years of experience in leading product management and corporate development organizations for enterprise firms.