Technology adoption life cycle
ACEEE

Do Product Managers Need to Show The Quantitative Benefits of Their Products?

Surprisingly, most choose not to

Convincing an enterprise to buy your SaaS solution is a hard thing. Product managers are responsible for understanding market problems and translating the problems into stories that drive the creation of backlog items. Product managers help prioritize the backlog items so that…

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John Mecke

John Mecke

John has over 25 years of experience in leading product management and corporate development organizations for enterprise firms.