Feb 14
5 min read
Does Social Media Posting Drive Engagement for B2B SaaS Firms?
The short answer is no.
Most B2B SaaS companies use a portfolio approach to demand generation. Techniques like Google Ads, LinkedIn posts, Twitter posts, Facebook posts, email campaigns, and webinars are used to drive leads to the top of the sales funnel. Many firms cite that the buying process for B2B software products has changed. The…
