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How Can a CEO Know How Effective Their Firm’s Content Marketing Efforts Are? It Takes Less Than 10 Minutes. And it is Free

And you don’t need to pay a marketing agency $10,000 to find out

John Mecke
7 min readDec 31, 2021

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As 2022 begins, many leaders are looking back at 2021 and wondering how they can drive more leads and revenue. Content marketing is often suggested as a free way to drive more web traffic and leads. Google provides over 420,000,000 suggestions on content marketing. Content marketing is the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content marketing is often considered to be ‘free’ in comparison to other demand generation tactics like Google ads, Facebook ads, webinars, and email campaigns. While many firms use content marketing, how can a CEO know how effective their content marketing efforts are? There are several techniques they can use that are free and can be done in less than ten minutes.

Content Marketing Can Work

Content marketing can work. I have been blogging about enterprise product management and mergers/acquisitions for over 10 years. I’m not a content management or SEO expert, but I’ve been able to achieve some good results:

DevelopmentCorporate web traffic 2008-2021

DevelopmenCorporate

The short answer to how I grew my web traffic from 2,000 views a year to over 43,000 is content marketing.

B2B Demand Generation is Complex. And Expensive

The ugly truth is that B2B SaaS demand generation is hard and complex. In 2021 FirstPageSage, a B2B SEO agency published an excellent report on B2B SaaS Funnel Conversion Benchmarks. In this analysis, SEO refers to content marketing.

2021 Demand Generation effectiveness stats

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John Mecke

John has over 25 years of experience in leading product management and corporate development organizations for enterprise firms.