How Can a CEO Know How Effective Their Firm’s Content Marketing Efforts Are? It Takes Less Than 10 Minutes. And it is Free
And you don’t need to pay a marketing agency $10,000 to find out
As 2022 begins, many leaders are looking back at 2021 and wondering how they can drive more leads and revenue. Content marketing is often suggested as a free way to drive more web traffic and leads. Google provides over 420,000,000 suggestions on content marketing. Content marketing is the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content marketing is often considered to be ‘free’ in comparison to other demand generation tactics like Google ads, Facebook ads, webinars, and email campaigns. While many firms use content marketing, how can a CEO know how effective their content marketing efforts are? There are several techniques they can use that are free and can be done in less than ten minutes.
Content Marketing Can Work
Content marketing can work. I have been blogging about enterprise product management and mergers/acquisitions for over 10 years. I’m not a content management or SEO expert, but I’ve been able to…
