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How Has Technology Adoption Life Cycle Been Shortened in 2021?
What used to take 25 years now takes just 9
Marc Andreessen, the co-founder of Netscape and half of the famous venture capital firm Andreessen-Horowtiz said in 2003 “Any new technology tends to go through a 25-year adoption cycle” Last year Quibi, which delivered in 10-minute episodes called “quick bites ”launched in March and shut down in October. Quibi raised $1.75 billion. Recently a debate between a VC and Geoffrey Moore of Crossing the Chasm fame. The debate was that the seminal work on software technology adoption life cycle was overdue. Moore disagreed with the VC, but there is little doubt that the technology adoption life cycle has been shortened in 2021.
Technology Adoption Life Cycle
The Technology Adoption Life Cycle is a staple of modern software marketing. The concept was first presented in 1957 in a paper entitled The Diffusion Process by agricultural researchers Beal and Bohlen in 1957. Geoffrey Moore popularized the concept for software businesses in his 1991 book Crossing the Chasm.
