Product Management Business Cases: Process More Important Than Models
16 min readJun 20, 2021
A critical responsibility of product management is to drive revenue through new products. Unfortunately business cases are usually required to secure the funding needed. Google can help a bit — there are 1.4 billion Google Search results for “Product Management Business Cases”. Regrettably, after about 30 search results Google kind of craps out. In spite of insistence on…
