Member-only story
Product Managers: Build a Competitor Revenue/Headcount/VC Funding Market Map
Help your team separate the noise from the signal
6 min readMar 29, 2022
Two of my favorite books on software business strategy are Geoffrey Moore’s Crossing the Chasm and The Gorilla Game. I’ve led product management organizations for several large enterprise software firms. I’ve worked for Gorillas, Chimps, and regrettably even Monkeys. A constant challenge my teams faced was filtering out the noise from the important signals generated by our competitors. Our sales team would get up in arms over a perceived issue raised by a competitor in a sales cycle. One thing that helped was the ability to put all the competitors into context by building a market map. Product managers should build a competitor revenue / headcount / VC funding / Enterprise Value market map.
This article will cover:
- Why Product Managers Need a Competitor Revenue / Headcount/ VC Funding Market Map
- A Market Map Example
- How to Build a Competitor Revenue/Headcount/VC Funding Market Map
- Adding Public Company Competitors to Market Map
- Adding Privately-Held Company Competitors to Market Map
