Product management in early stage markets can be a lot of fun. You can apply a lot of modern product management techniques like MVPs, outcome-based roadmapping, etc. The sad reality, however, is that the majority of product managers work on products that are in the latter stages of the technology adoption lifecycle. Having a large, successful product imposes a lot of constraints that early market products don’t face. While many of the principles of modern product management, like those espoused by Lean Startup can be applied to middle aged products, there are other principles that are important.
10 Product Management Principles for Middle Age Products
Middle aged or ‘senior citizen’ products require additional product management strategies that early stage products don’t. While there are many approaches to maximizing the success of middle aged products, here are 10 principles that have withstood the test of time:
1. Maximize Revenue Retention
The first priority for a product manager of a middle aged product is to maximize revenue retention. It…
