firing SaaS customers
Forbes

Product Managers: Should You Ever Fire Some of Your Customers?

The answer might be yes. Ask GitLab and Marketo

Growing customer revenues is a core outcome for every product manager. An enterprise’s value is tied to customers, revenues, and net dollar retention. Yet, some product managers execute strategies that are designed to reduce the size of their customer base. Gitlab and Marketo are…

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John Mecke

John Mecke

John has over 25 years of experience in leading product management and corporate development organizations for enterprise firms.