Product Managers: Six Tactics to Drive Revenue Growth
It’s especially hard for products in the late majority and laggard phase of the Technology Adoption Life Cycle
Growing revenues is a challenge for all product managers. The further along a product is in the Technology Adoption Life Cycle, the harder it gets. A company’s valuation, whether they are a public company or are privately held, is driven by the scale of total revenues and the revenue growth rate. We will discuss six techniques product managers can use to drive revenue growth.
Optimize Current Revenue Streams
These tactics may bring some short-term benefit but probably won’t drive so much improvement that you’ll make your bonus targets this year. The math of subscription revenue recognition is tough. You can’t make up for poor performance early in the year by a blitz at the end of the year. But you can lay the foundation for next year’s success. Here are three tactics you can consider.
1. Optimize Demand Generation Programs
Armed with the knowledge gained from Tiering, Money Wheel and Win-Loss Analysis re-examine your current demand generation programs. Look at the segments of the market where you are succeeding and double…
