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Product Managers: Why Do Your B2B SaaS Customers Churn?

The real reasons may surprise you.

Revenue churn is a major challenge for any B2B SaaS product manager. Churn is a nice way of saying lost customer revenue. Every month and year customers decide to stop paying for your product. While some of the churn is involuntary (business closed, merger/acquisition, etc.), the majority is voluntary. Customers…