Ryan Caparella

SaaS Logo, Gross & Net Dollar Retention Basics and 2021 Benchmarks

2021 Gross Retention is 88% to 90%. NDR is 60% to 140%

Recurring revenue is a core metric for SaaS companies. It drives valuation, funding, and success. Revenue retention is a major concern for product managers. They need to understand what is going on with the revenue streams from their existing customers. Logo retention, Gross Retention, and Net…