Ryan Caparella

SaaS Logo, Gross & Net Dollar Retention Basics and 2021 Benchmarks

2021 Gross Retention is 88% to 90%. NDR is 60% to 140%

Recurring revenue is a core metric for SaaS companies. It drives valuation, funding, and success. Revenue retention is a major concern for product managers. They need to understand what is going on with the revenue streams from their existing customers. Logo retention, Gross Retention, and Net…

--

--

--

John has over 25 years of experience in leading product management and corporate development organizations for enterprise firms.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Is Your Backlog Too Big? A New Technique for Prioritization

Product Manager Metrics: Process is as Important as Formulas

Why Should Product Managers Care About Income Statements?

Do Product Managers Need to Show The Quantitative Benefits of Their Products?

Technology adoption life cycle

Prototype vs MVP: What is the Best Choice for Your Project?

Prototype vs MVP guide

Late Majority Product Management: Somebody Has to Do It

latemajority product management

Product Management Competitor Business Intelligence

Product Manager Money Wheel Analysis

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
John Mecke

John Mecke

John has over 25 years of experience in leading product management and corporate development organizations for enterprise firms.

More from Medium

Looking beyond software to increase product adoption

UNBOXING TALENT / Customer Success Manager Liat

Hiring your First Product Leader

Product Growth Strategy: Driving product adoption with a ‘Highway’