DevelopmentCorporate

SaaS Sales vs. Marketing: The Eternal Battle

Short CMO & CRO Tenures May Be a Big Reason Behind the Conflicts

The battles between marketing and sales executives in software companies are legendary. “I need more leads!” and “Why don’t you close the leads you have” echo in boardrooms across the land. And it’s not just leads. Sales and marketing executives frequently disagree on a range of…