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Why Product Managers Should Care About Cash Flow Statements

They cut through the complex nature of accrual accounting

John Mecke
5 min readAug 3, 2021

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Cash Flow Statements are probably the hardest type of financial statement for product managers. You should understand Income Statements and Balance Sheets before you try to understand a Cash Flow Statement. Cash Flow Statements can be the most useful financial statement for a product manager. They strip away the complexity of accrual-based accounting. They show how cash moves into and out of a business. Product Managers Should Care About Cash Flow Statements.

What Are The Components of a Cash Flow Statement?

A Cash Flow Statement summarizes the amount of cash and cash equivalents entering and leaving a business. It has three major components:

  • Cash from operating activities
  • Cash from investing activities
  • Cash from financing activities

From a product manager’s perspective, the cash from operating activities section is the most valuable. The other sections are interesting, but not as relevant.

Cash From Operating Activities

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John Mecke

John has over 25 years of experience in leading product management and corporate development organizations for enterprise firms.